Priya
The biggest mistake e-commerce brands make when trying to scale? 📈 Throwing more budget at top-of-funnel ads without fixing their leaky conversion funnels. 💸 In my time managing millions in ad spend, I've learned that a 1% increase in your website's conversion rate is often far more profitable than a 20% decrease in your Cost Per Click. Before you scale your Meta and Google ads, make sure your landing pages and abandoned cart email flows are absolutely airtight! Fellow marketers: what is the best Conversion Rate Optimization (CRO) tweak you've made recently? Let's discuss in the comments! 👇